Swedish Fandom

The New Shape of online community: The example of Swedish independent music fandom.

In this reading the use of social media music sites in Sweden was discussed.
The blog or social media sites they mentioned were:

Parasol Label Group – Sells and Releases music on their in-house label
SwedesPlease – Daily updates highlighting songs from Swedish bands
Absolut Noise – Updates on new Swedish songs and Videos
Hello! Surprise! – ‘always in progress pop music guide’

It’s a Trap! – all purpose music site.

The main point this reading discusses is the communities and fandoms created by these online music sites.
My favourite example of a music fandom are Juggalos. Juggalos are followers of the Insane Clown Posse and they can easily be identified by the way they wear their hair, the clothes they wear and their face paint.

The reading connects the fandoms and the social media sites by suggesting the fandoms can be created and managed online.
On ‘it’s a trap!’ people can share what music they listen to in threads online. If they sign up with their ‘Last.fm’ profile they can compare their ‘listening habits’ with others online.

I think you can connect this trend of fandoms and sharing our music tastes online  to the recent addition of Spotify to the Australian population. Spotify connects with iTunes and Facebook and other social media and lets you stream music for free. You can create play lists and see what your friends are listening to. It is a great way to discover new music! Many have it linked to their Facebook page so it comes up on their profile what they were listening to last.

Even though this article was written in 2007, it still seems that Sweden is well ahead of Australia and other countries with the online music promotion and distribution. This makes me very keen to travel there and find out what it’s all about!


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